Summery: McDonalds revenues increase by 5.7% this quarter, thanks to all day breakfast menu introduced in October, and mild winter weather. Because of these changes, the company is doing world wide as well. Investors have been happy about this change as well, and has been out preforming other popular restaurants. All of these improvements have been thanks to the new CEO, Easterbrook. The company is going to invest in better food quality, if they continue this success.
Analysis: I think it is very interesting how a company like this could preform so well just because of fundamental business tactics. We learn in APUSH how companies try to get ahead solely with money, and buying out competition through vertical and horizontal integration. McDonalds is doing the exact opposite. They are dealing with competition by making a better product and answering to suggestions given by loyal consumers. It seems other companies do this, or say that they are going to do this, by giving the option to give an online survey, but the suggestions given or feedback seems secondary to the company, because money is more important. McDonalds understands the old axiom, "It takes money to make money," who would've thought that it is true. McDonalds in the past, has had to crawl its way out of dark holes. After several health documentaries, such as Super Size Me, McDonalds is put in the spotlight as being gross, and unhealthy. Im not even a fan of McDonalds, I only eat Chickfila (chickfila has had some politically correct errors itself) but im happy to see it is doing well, and hopefully it wont be so gross now that it is attempting to gain quality.
CLICK HERE
This was a very good blog and I liked how you connected it back to the Captain's of Industry and their integration tactics. I'm very excited to hear that McDonald's is willing to invest in some healthier options, just as they have recently been doing. I say good for them for moving with the times.
ReplyDeleteGood for McDonalds
ReplyDelete