Alex Carrington- Kellogg's Changing Gender-Biased Cereal Packaging

The opening statement to this powerful article is “Girls just want equality.”

After she noticed the company only featured pictures of boys Doing extraordinary and incredible things, an eight-year-old girl in Australia named Dalilah Lee started a petition to influence Kellogg’s to change their sexist branding.

Lee wrote a letter to Kellogg’s in May asking “Why can’t girls be on the back?” and Kellogg’s response was as follows:

I’m sorry you did not like this particular product. We very much appreciate your feedback and your comments will be forwarded to our product development team,”

 Despite Kellogg’s vague response, Lee had no intention of stopping until the company acted on her request. She sketched out a petition on Change.org to entice others into joining her cause.

Her petition included statements like “Kellogg’s Nutri-Grain has only been putting boys on their boxes…doing amazing things like surfing on the biggest waves or skateboarding upside down. Girls can do that as well as boys.” and “We don’t have to think one is better than the other. We are both humans…It is offending girls who can do amazing things too. It is stopping them from thinking that we are both equal.“

Young Dalilah Lee’s work finally paid off, after Kellogg’s announced Friday it would be altering their boxes for the better.

 This article is extremely relevant in regards to current events because of the history that lies behind the subject of equality for men and women.

As a country and world that values diversity and inclusion, we must pack our brains with imagery of both females and males changing the world. These possibilities were not always an option for women in the past, so it is essential that women express their importance in the world and that they exercise the influence that they have on society.

https://www.foxnews.com/food-drink/kelloggs-changing-sexist-cereal-packaging-after-8-year-old-girl-starts-petition-why-cant-girls-be-on-the-back