IPad Air breaks no major ground. You use it like you always have with an iPad: around the house, in the office, on the bus, or up at 40,000 feet. Apple continues to dominate the tablet market comprising of a majority of the tablets that exist in the United States. But rivals are closing the gap with clever features that consumers wish Apple would adopt. The thinner and lighter design on this latest iPad is the chief reason to cheer the new model. Basically, your existing iPad can pretty much do everything that the iPad Air can do. Unless you have a spare $500+, it isn't an essential upgrade or trade in this Christmas.
Analysis:
When the iPad was first released, it made the technology world freeze for a minute. Every since then, every major company has attempted to knock dedicated iOS users over to their product. Even with a plethora of effort in taking consumers away from the typical Apple product, the California-based company continues to thrive and dominate the target audience of these devices. No matter what Apple does, people will still buy their products over the "other guys." Labeled the 'easiest operating system' in the world of tablets, iPads will remain number 01, and there are bound to be people who will upgrade regardless of the necessity or not.
http://www.usatoday.com/story/tech/columnist/baig/2013/10/29/apple-ipad-air-review/3290407/
I felt the same way about the iPad Mini. Apple just knows they have a monopoly on the tablet market.
ReplyDeleteThere will always be those people who buy every new Apple product just to have the newest one. Consumers tend to want the shiny new product regardless of how different it is from their perfectly good, slightly older version.
ReplyDeleteThe products apple comes out with are sometimes pretty ridiculous and are not really all that different from others released before them. What will Apple do next..
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