Wednesday, December 12, 2018

Avery Johnson- Why N.B.A. Stars Are Trading In Their Nikes

N.B.A. players are signing deals with unexpected shoe companies and not continuing to make deals with
nike. These companies are eager to find more deals with basketball players because of the hype around
the sport, but basketball shoes have gone down in the shoe market. The brands are trying to appeal to their
customers based on culture instead of the performance of the individual shoe.


Brands appeal to customers is the most important factor to sell a product and to convince or appeal to their
audience they need to relate to the buyers and not to the N.B.A. players. They are trying to sell the look of
the shoe and not how the shoe works itself. Businesses use these appeals all the time to get investments
and increases profitability.




1 comment:

  1. I understand that, as we grow our trends grow and things go out of style, They used to be so hype tho!
    - Koko Chen

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