Amazon prime was launched in 2005 for the price of $79 per year. Amazon prime provides free 2 day shipping for amazon prime members. There are now over 100 million members, and Amazon is now able to raise the price to $119 per year. (it raised to $99 in 2014) The price is not the only thing that has changed about Amazon. Amazon now offers deliveries on home items such as groceries, restaraunt deliveries, and other everyday necessities/household appliances. My family and I have an Amazon prime membership, and although we definitely do not like the price increase, it is very likely that we will continue our membership next year. We order so many things from amazon, so a price rise will not stop us from continuing our membership. I feel like this is also true for a lot of other indiviuals. This shows how much our society has advanced and how much we now rely on technology.
http://money.cnn.com/2018/04/27/technology/amazon-prime-strategy/index.html
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