Graphics Interchange Formats – more commonly known as GIFs — have become an increasingly fun and addictive way to express our feelings on social media, but can they be used to map the language of all emotions? Two Massachusetts Institute of Technology (MIT) graduate students aim to create a tool that will be able to more efficiently categorize and index GIFs — one that could even reveal cultural differences in how we perceive emotions. Travis Rich and Kevin Hu have channeled animated image sharing through an ongoing interactive project that presents users with two GIFs at a time and asks them to choose which better expresses one of 17 emotions (happiness, anger, guilt, etc.).
I thought this article was funny and kind of interesting, and I'm interested to see what they conclude from their data. I thought GIFs were just funny things on tumblr, but it's cool to know that they are used for scientific purposes as well.
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