This week I read an article that talked about the extremely successful Girl Scouts cookie-selling program! It's common knowledge that Girl Scout cookies have been enjoyed for many years, but within this article more exciting news has been released! Girl Scout cookies sales are headed online through the app entitled Digital Cookie, where customers will be able to easily order and pay for their cookies through an invite by any Girl Scout. While this app has helped Girl Scouts sell more boxes than previous years, it is not intended to replace the traditional door to door sales platform. According to Girl Scouts CEO Anna Maria Chavez, "We just want to make sure that the Girl Scouts is relevant in their programming, and that we modernize lessons we've all learned from our childhood."
Analysis- This article is very exciting to me! I've always loved Girl Scout Cookies and this new way to make the process of ordering them more efficient is awesome! I can relate this article back in US history to when Samuel Morse created the Morse Code and transformed communication forever! The Morse Code and the telegraph have revolutionized long distance communication by allowing people to come in contact with each other from great distances away. This new app is similar to these inventions as it now can provide cookies to people all over the country in a much easier way. Reading this article also makes me think about how far we have come in our technology! It's amazing how those previous inventions have been so critical in the timeline of technological advancements leading up to what we have today.
Link to Article
Proof innovation is the key to any business
ReplyDeleteI've never been a girl scout or had their cookies but I'm pretty sure their success is due to the fact that people just can't say no to children. It's a great way to get money fast.
ReplyDeleteThis is an interesting innovation for them. I'm sure it will mean increased sales and productivity.
ReplyDeleteI am so happy right now! I have always enjoyed Girls Scout Cookies and I am so pleased to hear they've taken the step to sell online now. Despite all the bad technology and the Internet has caused, it still amazes me that we're able to produce such amazing things and make that way. Even if that's just by selling cookies (:
ReplyDeleteMe also! Girl scout cookies are so good, but it saddens me that they are only available at certain times of the year. :-(
ReplyDeleteThis is great!! I love Girl Scout Cookies and I think it's amazing they are going to start selling online!
ReplyDeleteIm lowkey happy. This is a great marketing strategy, and since they know that the demand is high for their product, they are very smart to put it online to make it more available to many others.
ReplyDeleteAh this is exciting and a great way for the girls to learn about online marketing.
ReplyDeleteOh Max, we need to get you some cookies asap!
I absolutely love Girl Scouts and their cookies! How can you say no? "Randi Thompson"
ReplyDelete