summery:
Bright red hats emblazoned with the words "Make America Great Again" dominated the crowd celebrating in front of the Capitol. The hats were a powerful reminder of the dramatic change in power about to unfold in Washington and became prized possessions for some of Trump's supporters."Campaign swag is easy to dismiss, but Trump's hat captured how his candidacy disrupted and divided the country. Like many things in Trump's campaign, it's hard to conclude there was a grand strategy that led to its success. But its connection with voters -- for good or bad -- is undeniable"
analysis:
Because this hat is so iconic it set up a platform for his slogan. Every time someone was caught wearing this hat they saw his slogan and it helped expand his message and what he stood for.
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