Summery: The cause of the outbreak is unknown, although it was most likely a common ingredient found in most of the items at the restaurant, making it harder to identify what exactly was contaminated. Because the cause is not identifiable,it is not certain that the outbreak will not continue. The outbreaks have greatly affected the company financially, and are having issues recovering from them. Although its stock value is continuing to rise. The company is also having issues recovering from competition quality increase, from McDonalds for instance.
Analysis: People are becoming more and more aware, and more concerned about what is in our food and how it affects us, because of documentaries such as Food Inc, Fed Up, ect. The makers of these films are modern day muckrakers who are following in the footsteps of Upton Sinclaire. Chipotle is also having to deal with free enterprice issues that every company in america must. If someone no longer enjoys the product, you will suffer the consequences, and the business will drown. Especially if it is not 100% certain that the outbreak will continue, it is not 100% certain that all of their costumers will continue to eat there. In my opinion, the last time ive eaten there in the past 3 months, ive detected that the quality has decreased. It just goes to show you that if a company seems to be on top of the world at the moment, it could only be a matter of time before the public turns on them.
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