Maddie gold - adidas 3d print shoe

Adidas partnered with Silicon Valley-based startup Carbon to create the shoe, which uses a new technology called digital light synthesis. 3D printed materials are often rigid or malleable and wouldn't work well for a shoe. But with Carbon's technology, the material is springy and able to bounce back almost instantaneously. The technology works by using UV lasers to project a pattern for a midsole liquid. The light turns the liquid into a solid and the result is a flexible, but durable, midsole.

The technology could save time and money in the production process and will allow forgreater customization. The German company said 5,000 of the "Futurecraft 4D" shoes will be available at retail stores in the fall and winter.

http://money.cnn.com/2017/04/07/technology/adidas-3d-printed-shoe/index.html