Summary: Shea Moisture is fighting backlash on social media after the brand issued an ad that opened with a black woman discussing the difficulties of dealing with her natural hair, but quickly transitioned to two white women. The intended message was, "Break free from hair hate," but loyal consumers found the juxtaposition was insensitive. The company has apologized and said it's yanking the ad.
Analysis: Sometimes messages are interpreted in another way that is way off from it's intent. It is up to us to be cautious with our words and make sure our message comes across the right way.
http://money.cnn.com/2017/04/24/news/companies/shea-moisture-commercial/index.html
Personally, I doubt that the people running the advertising realized that this could be offensive. I also think that people need to be open more to new ideas.
ReplyDeleteI have not seen the ad but from what I know, Shea Moisture is a hair product company that deals with Natural Hair so it is a bit odd to feature white women.
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