The Apple Watch is a brand-new Apple product, the first from-the-ground-up product line since the iPad and since Tim Cook took the helm. This watch is, in a way, a new type of wrist-worn super-iPod. It's also a symbiotic iPhone companion. And, it's a fitness device.
The Apple Watch comes in three different models, two different sizes, and six different finishes, with a range of swappable bands and prices ranging from $349, £299 or AU$499 all the way up to $17,000, £13,500 or AU$24,000. It's designed to be Apple's most personal product: fashion as much as it is tech. Apple's products have been fashionable for years, but now Apple wants these watches to transcend into jewelry.
This is very much related to American consumerism in the 1950's.At the end of World War II,American soldiers returned home to a country quite different from the one they had left four years earlier. Wartime production had helped pull America's economy out of depression and from the late 1940's. The term " Keeping up with the Joneses" was created. And products from then on reached a certain prestige just based off the name. I think a watch priced at $15,000 is ridiculous but people are willing to pay just based off the name.
http://www.cnet.com/products/apple-watch/
Wow. That is so much money, you can do so much more than just buy a watch.
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