Marlee Fleisher- Social media and the 2016 election (9th period)

http://thehill.com/policy/technology/252797-social-media-ready-to-cash-in-on-2016-election

Social media ready to cash in on 2016 election
Summery
       Social media platforms like Facebook, Google, Twitter, and Snapchat are expected to make big money of the 2016 presidential election. Borrell Associates estimate that 9.5% of political media budgets could go towards digital media, a total of 1 billion dollars.
       Facebook allows campaigns the ability to reach a lot of the American public, 190 million people use the platform each month. Facebook also allows campaigns to use their features to design target ads based on issues they care about. Facebook is planning for this election and have roughly 10 people working to sell ads to national and statewide campaigns.
       Google like Facebook has a team of 10-12 people working on selling advertising tools for the 2016 presidential election. Google is able to help with targeted advertisement, also Google's search ads are an open market subject to auction so anyone can win ad placement. Target ads are based on demographics like age, gender, location, and interest.
       Twitter is a destination for campaigns  because many political operatives and reporters use the platform and its a why to engage in real time. They pitched political strategies at an event in Washington. Twitter is used through promoted tweets and promote hashtags it also allows people to track events in real time.
       Snapchat is being used to target younger voters with 10 seconds video ads. The ads are to persuade young voters to align with a candidate. Another way candidates can advertise on Snapchat is with filters which snapchatters can add to their pic and videos.
Analysis
      The authors are Mario Trujillo and David McCabe who both write for the Hill.com and write about politics and current events. This article was written on September 7, 2015 on 8:00 am so it is incredibly recent. I  knew nothing about this topic and actually learned a lot. The article was written for those interest in social media and the up and coming election. The article was written to educate people on social medias effect on the up and coming election. This article is relevant to our lives today because social media is becoming more and more popular and becoming a large part of our culture and its interesting to see how it is shaping the up and coming election.