Over 20 E. Cold cases linked with the restaurant Chipotle have caused the closure of 43 of its franchises. The outbreak has resulted in a significant decrease in Chipotle stock and multiple hospitalizations. This story had been slightly blown out of proportion by the media. Although it is an issue that people are getting sick, the coverage of this story has caused mass hysteria among Chipotle consumers. Much like the hysteria and superstition that surrounded historical events like the Salem Witch Trials and The Black Plague, this outbreak could result very poorly for the company.
Because of this incident, that resultant will forever be questioned and forever to face the backlash that results. Not only will Chipotle loose their pristine reputation, but they'll also loose a significant amount of money making settlements and selling stock at lower prices. I think this story is less about the actual events that occurred and more about making it seem like it was worse than it really was.
Yikes! This is kind of scary, considering how many of my friends love Chipotle so much. I personally hate Chipotle but maybe I should start convincing my friends!
ReplyDeleteWow this is really alarming since I eat Chipotle so often. This makes me kind of sick that the things we love so much are always the faulty ones like blue bell.
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