The article Apple's Innovation Problem is Real approaches society’s concept of
Apple being a positive and creative corporation to be a slowly diminishing
idea. Later to say Apple is not actually a creative company rather than one
that takes great attempts of separate companies and makes them functional. Then
from the functioning products to the market create a unique appearance that
attracts costumers. Calling out on i- products, stripping them of any
connotative appeal and urging that since 2011 (the death of Steve Jobs) the
company has failed to produce mass selling device that other companies haven't
already marketed successfully.
The article's approach provides a since of a negative bias about the
company Apple. Although the products produced by the company are very well
advertised and of a sophisticated quality: in agreement the corporation has not
produced any device to impress the technological innovation movement our nation
expects. In the past decade there has been a switch from their products once being the luxury item to own, into the product being surpassed by other companies selling more direct systems in comparison to i- updates and products. Dampening the over all
likelihood of brand choice selection by possible consumers. However the strong foundation the
company was built on will help keep the company afloat whether it be producing
or joiningwith another corporation.
website: www.cnn.com
article by: Julianne Pepitone and Adrian Cover
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