Coca-Cola has been talking with the Canadian company, Aurora Cannabis, to develop cannabis-infused drinks. It is possible that this partnership could create a domino effect of many other beverage companies making alliances with cannabis growers.
The article was written on September 17th, 2018. The article is written from the neutral perspective, as it is just stating facts. The argument over the legalization of marijuana has been prevalent for many years now. The main argument for legalization is for medical purposes, such as for pain and seizures, as any states have already legalized medical marijuana. It is interesting that Coca-Cola is exploring the cannabis industry and expanding their audience outreach in that direction. I suppose it does make sense as their main target audience has been teenagers and young adults who are mostly large advocates for marijuana legalization. The marijuana argument now reminds me somewhat of the Prohibition era. If Coca-Cola does go through with their idea, the popularization of cannabis infused Coca-Cola products may have influence over a more rapid universal legalization of marijuana in the United States. This business strategy could result in a dramatic profit.
www.fool.com/amp/investing/2018/09/17/a-deal-with-coca-cola-could-make-aurora-cannabis-t.aspx
I'm very interested to see how this products sales will do
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