This article discusses Coke's possible implementation of "Aurora Cannabis" in their drinks to provide consumers with relief of cramping, inflammation, and pain. If Aurora Cannabis, a top Canadian marijuana grower, and Coca-Cola collaborate, it will greatly boost the cannabis industry, considering Coke is one of the most well-known companies in the world. The article emphasizes the humor behind the coincidence of Coca-Cola's slogan "It's the real thing", considering if this deal closes, the cannabis industry will become "the real thing".
Back when America was being colonized, tobacco, another drug, was very important to their economies, especially Virginia's. Because Coke is trying to implement cannabis in their company, this leads me to believe that it will soon (if not already) considered a very important industry again. I believe that this will cause great controversy, but is a great step forward towards a change in beliefs about drugs and their possible health benefits.
Source: https://www.fool.com/investing/2018/09/17/a-deal-with-coca-cola-could-make-aurora-cannabis-t.aspx
That's incredibly intetesting. I wonder what coke gains from this deal and how it will appeal to the consumers?
ReplyDeleteI agree with the fact that if Coke does make this decision to include cannabis in there products people will realize that the drug can be used for pain relief and can supplement more threatening and addictive pain killers like opioids which is a horrible epidemic at the moment.
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