This whole controversy is one of my favorites to boot.
So, you've probably seen. People are really pressed that Nike used Colin Kaepernick as one of the faces of their thirtieth anniversary campaigns.
And by people I mean a certain group of people.
Of the white variety.
And boy, have you set the Trump supporters, patriots, and ignorants off. These people are out here burning their shoes, for goodness' sake. Which is absolutely ridiculous since they've already put the money into-- I'm just not even gonna state the obvious.
There's numerous articles observing the development of this 'issue'; the gist is, celebrating thirty years of business, Nike takes the internet by the neck by dropping an ad with an intimate black-and-white photo of sir Colin Kaepernick, simple words "Believe in something, even if it means sacrificing everything" painted across his face. Y'all already know how I'm feeling about this one. Catch me at any store selling Nike merch, spending money I don't have. Girl, I'll tape a Nike swoosh on any apparel of mine. But that's besides the point.
Naturally, people are mad--because people could be mad about the color of a puppy. They're even going as far as saying things like 'I have to choose between my country and the clothes I want to wear' and banning Nike from being worn in the workplace and cutting the swoosh from socks.. (y'all even be wearing Nike brand socks? I don't think y'all really got what it takes to protest.)
The patriot's argument? Colin doesn't know what it means to sacrifice. He's not a veteran. He's anti-American. He wasn't even raised black. Yeah, he didn't jeopardize his entire career by using his platform to peacefully protest. And he's not black either.
It's adorable to me that this is really what keeps y'all up setting your keyboards on fire typing. Or just setting 'em on fire, because apparently this is what we're doing.
Best part? Jim friggin' Carrey bought Nike gear in approval of the vision. Y'all mean to tell me you're gonna argue with this icon? Foolishness.
here's a neutral article:
https://www.washingtonpost.com/news/early-lead/wp/2018/09/03/colin-kaepernick-is-now-the-face-of-nikes-just-do-it-campaign/?noredirect=on&utm_term=.09382e015306
here's a hilariously written account of a school boldly cutting ties with Nike:
https://www.theroot.com/college-of-caucasity-a-peek-into-the-missouri-school-t-1828919267
here's an adorable little patriot's article big mad over the ordeal; they throw in at the end the fact Nike's underpaying foreign workers although these are the same people who bought Nike brand without a thought to cross their mind beforehand:
https://patriotpost.us/articles/58031-nike-takes-a-knee
noted: my favorite part of this article is the word 'itnansurd'. Will we know what it means? Do we want to know what it means? Can context clues even help us at this point?
I'm absolutely in love with the fact that Nike is using their platform to expand a message and appeal to the demographic making them the most money. In a world of wrong, this is a slight step in the right direction. Congrats Nike also at raising sales 31% ! we support you, and we're also insanely grateful for the memes this generated.
I love your interpretation and the effort put into this post. I enjoyed reading it. Unfortunately, one thing about Nike is that they probably don't care about what they're doing. Making Kaepernick the face of their brand was a clever business strategy. Right now treating POC well is a trend and many celebrities and others are trying to hop on board and "prove" that they're not racist. This is perfect for Nike. Even the protesters who buy Nike just to burn it are supporting Nike's profits.
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