The Wathan Funeral Home wants drivers to text and drive, so they put up a billboard asking you to. The billboard however is part of a campaign to help stop Canadians from texting and driving. It remains unclear as to who is running the site, as no creator is listed. Dark public service announcements are nothing new, especially those warning people on the road of the dangers of texting while driving. Sprint recently released a sculpture in Miami that took the remains of wrecked cars and fashioned them into an emoji. Next to the piece is a sign saying "DN'T TXT & DRIVE". Many other companies like the National Highway Traffic Safety Administration and police departments in the UK who are releasing videos to raise awareness.
2015 was the third consecutive year in which driver distraction contributed to more road deaths than any other category on roads patrolled by the Ontario Provincial Police. These statistics motivated the misleading billboard, as the "funeral home" website said that the statistics should make drivers even madder than their billboard did. Although reactions to the billboard have been harsh, and the initial idea of a giant sign promoting distracted driving isn't very pleasant, it's causing people to stop and think. Texting while driving is a serious problem all around the world and if awareness is raised, a stop can finally be put to it.
http://www.cnn.com/2016/05/12/americas/fake-funeral-home/index.html
This is interesting.I agree, texting while driving is an issue that is especially a huge problem in today's society!
ReplyDeleteIt's a very interesting approach they took when addressing texting while driving, it kinda reminds me of reverse psychology but lets keep in mind, there are always a few who don't catch on when it is used.
ReplyDeleteShelby Linker, 8th period
This is horrible!! I can't believe that a funeral home would advertise dying so that they might get more business.
ReplyDelete